辽宁移动电视频道
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Channel Name: 辽宁移动电视频道
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Introduction to 辽宁移动电视频道
辽宁移动电视频道是经国家新闻出版广电总局批准，由辽宁广播电视台开办、旗下全资子公司北斗传媒运营的专业数字电视频道，自2005年12月在沈阳正式开播以来，始终以多元传播矩阵服务辽宁群众。作为辽宁广电新媒体业务的重要载体，频道依托先进数字制作与播控技术，构建了"家庭大屏+移动终端"的双核心覆盖网络——在IPTV平台实现省内14个地市全面落地，同时深耕移动场景，覆盖沈阳、大连等城市数千辆公交车，每日触达受众超600万人次，其中18-45岁消费主力群体占比极高。
频道以"乐享家庭生活"为核心定位，深度挖掘家文化内涵，打造兼具地域特色与实用价值的内容体系。节目矩阵涵盖多元品类：既有贴近民生的县域新闻、生活服务资讯和天气预报，也有《我爱我家乡》等彰显辽宁地域风情的特色栏目，更汇聚热播影视剧、休闲娱乐、体育赛事等大众化内容，满足家庭聚合场景与移动碎片化场景的双重需求。凭借精准的受众定位与优质传播效果，频道曾荣获首届新媒体节"户外十大品牌"称号，成为辽宁地区主流舆论传播与民生服务的重要阵地。
从初期沈阳公交覆盖到全省IPTV落地，从单一移动终端到多元传播平台，辽宁移动电视频道始终以技术创新驱动发展，2008年更启动国家标准地面数字电视单频网建设，持续拓展城际交通、楼宇等传播场景，成为连接辽宁地域文化与群众生活的重要媒介纽带。
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辽宁电视台,辽宁电视台在线直播,
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