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Mahua Play, launched in 2024, is India’s first dedicated Bhojpuri general entertainment channel (OTT), beloved for its deep connection with the culture and spirit of the Bhojpuri-speaking community. Broadcasting a rich blend of Bhojpuri movies, folk music, serials, reality shows, and cultural programs, Mahua TV has been a pioneer in bringing regional entertainment to the mainstream. The channel celebrates local talent and traditions through shows that capture the essence of rural and urban life.