Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry. The network is a subsidiary of the Indian-based Vaibhav Global Limited.

The network's reach is approximately 77 million households in the United States.[4] The network sells inventory in a reverse auction format. It additionally airs late nights on the American broadcast networks Retro TV, LATV, and TeleXitos through a time brokerage agreement,along with varied digital subchannel coverage nationwide.The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products.