Virgin Media Three, also called Virgin Three, is an Irish free-to-air television channel owned by Virgin Media Television.

The channel was first launched by Northern Irish broadcaster UTV Media on 1 January 2015 as UTV Ireland; it primarily carried programmes licensed from British broadcaster ITV, along with some local news and lifestyle programmes. In July 2016, after ITV plc acquired UTV's television business and ITV franchise, UTV Ireland was sold to Virgin Media Ireland and merged into its TV3 division; it was rebranded as be3 on 9 January 2017, which primarily focuses on programmes targeting women.