Bhakthi TV is the first 24-hour satellite devotional TV channel in Telugu which caters to people of Hinduism. It is one of the most prominent devotional channels of both Telugu speaking States.
It is a sister channel of NTV. It was launched on 30 August 2007, the same day that NTV was officially launched.
It is south India's first Telugu devotional channel. Its programming includes fiction and nonfiction programs. It broadcasts daily devotional news, weekly special programs, devotional programs, and special programs relating to major festivals specific to the Telugu language-speaking community and the Indian states of Andhra Pradesh and Telangana.
Bhakthi TV focuses on devotion, spirituality, religion and moral values.