Star World (formerly Star Plus) is an English language entertainment television channel originally launched in 1996 by Star TV in Hong Kong. It originally replaced Star Plus in East and Southeast Asia; Star Plus focused on Indian viewers since then. When Star Plus was converted into a Hindi entertainment channel, Star World was introduced in the region as an English entertainment replacement.
The channel's programming line-up mostly consists of entertainment television programmes from the United States, the United Kingdom and sometimes Australia to appeal to English-speaking locals as well as the expatriate population of South Asia, the Middle East and North Africa, Hong Kong, Taiwan, and Southeast Asia.