Prima Love is the first niche channel aimed at young, active women in the Czech Republic. The channel, which launched on March 8, 2011, is owned by Modern Times Group and currently has a reach of approximately 94% of the country's 10.5 million people and broadcasts 18 hours per day.

 

Prima Love showcases top foreign series, soap-operas and movies targeted at young female viewers. This includes MTG's own regionally produced programs such as Czech Family Ties, highly rated US series such as Desperate Housewives, the most popular and newest Latin American soap-operas such as ¿Dónde Está Elisa?, romantic movies targeted at female viewers as well as infotainment shows such as The Oprah Winfrey Show.

 

The channel wants to extend its programming including highly rated foreign titles as well as gradually delivered locally produced content relevant to its audience.