Zee Cinema is a Hindi Movie Channel in India based in Mumbai. The channel is part of Zee Entertainment Enterprises Limited which is owned by Essel Group, and broadcasts in many countries around the world.

 

Founded in April 1995, Zee Cinema was India’s 1st 24 hour Hindi Movie Channel, which showcases around six movies and other types of film based programming every day. Zee Cinema is broadcast to more than 75% of the cable and satellite households across India. The channel showcases the best-in-class Hindi Movies which has cemented Zee Cinema as on one of the leading Hindi Movie Channels in India. While the channel brings quality entertainment to over 430 million individuals in India, Zee Cinema also caters to International markets like South-East America, Europe, Middle East, North Africa, Pakistan, Asia Pacific and the Rest Of Africa.

 

The channel televises latest blockbuster movies and archival content which is one of the best in the industry and across many genres including action, comedy, romance, family entertainers, etc.,. The movie library content boasts of over 4200 movies featuring Bollywood superstars includingAamir Khan, Shah Rukh Khan, Salman Khan, Akshay Kumar, Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Anushka Sharma, Ranveer Singh, Ranbir Kapoor, Priyanka Chopra, Katrina Kaif, Ajay Devgn, Varun Dhawan, Tiger Shroff and many more.

 

On 31 March 2019, Zee Cinema launched its new brand positioning moving away from the 25 year old ‘Movies Masti Magic’ to ‘सिने मे सिनेमा.