Nova Action is the second niche channel aimed at young, active men in the Czech Republic and the main competitor for MTG's channel Prima Cool. The channel, which launched on July 14, 2012, is owned by Central European Media Enterprises. Its 18-hour daily broadcasts currently reach approximately 95% of the country's 10.5 million people.

 

Nova Action showcases top foreign series, shows, documentaries, sporting events, and movies that appeal to young male viewers.

 

The channel is also extending its programming to included highly rated foreign titles as well as gradually delivered, locally produced content relevant to its audience.