该频道通过中数传媒进入数字电视网络的专业电视频道。主要为0-8岁婴幼儿健康成长提供咨询和教育服务；顺应数字化分众传播的时代潮流,最大限度地整合国内外“早期教育”的现有资源，充分发挥中国教育电视台在专业教育领域多年积累下来的经验优势，以“爱.长大”为频道主题，为广大婴幼儿及其家长提供专业资讯服务的专业电视频道。打造跨媒体儿童产业平台，开拓线下产业格局，相继开设了幼儿园、艺术培训、儿童舞台剧等实体业务，形成了线上宣传与线下实体运营相结合的发展模式。
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