9XO is an Indian English music television channel, broadcast in India based in Mumbai. The channel is owned by 9X Media, an Indian television broadcaster, owned by a consortium of private equity fund investors. 9xO India is a music channel in India. It was launched in 2012.
As of September 2014, approximately 45,875,000 Indian households (67.54% of households with television) received 9xO.
9xO is part of 9X Media – India’s largest music television network based in India. 9xO will be an encrypted but free to air channel targeted at the upscale urban youth. It will air English and international music from across the globe. 9XO will also provide a platform called OmeGrown, for independent Indian music bands playing English music to showcase their talent. The tagline of the channel is 'I'm On.'